RedCat Digital is a digital-focused recruitment agency, with a difference. Having been in the business for over twenty years, RedCat had established strong partnerships with brands such as ASOS, Sky, Farfetch, and more. Despite this, RedCat had fallen behind its competitors from a digital and hiring standpoint. 

I was tasked with growing RedCat's digital presence and creating a brand people wanted to work for.

Reporting directly to the company directors, I was solely responsible for all marketing outputs, including strategy, digital, content, and creative. Beyond marketing and design, I also implemented charity and CSR initiatives and created the company's first-ever tech salary guide. 

Under my management, RedCat saw a consistent uptick in marketing and business results. LinkedIn followers increased by more than 35,000, and RedCat reached the Top-3 SERP rankings for six core keywords. Concurrently, RedCat saw £2 Million Growth year-on-year, as well as hiring over 15 new employees.

Working with an external design agency, I implemented a Brand Refresh in 2019 -  Introducing a new logo, colour scheme, tone of voice, and website to reinvent RedCat as a digital brand, whilst paying homage to the company's story and style.

The new brand was Launched with a charity auction held in London. 

When redesigning the RedCat Digital website, I wanted to make the website more accessible for the end user and consultants who would be uploading regular content through the Wordpress CMS. 

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With the entire previous site on a black background with white writing, the new site flipped this on its head, with a mostly white site and black background. Colour and imagery were used to break up the site, making it easier to digest content. 

I created all of RedCats newsletters using Mailchimp. This includes templates for external use, targeting candidates and clients.

Furthermore, I also created a weekly newsletter to keep RedCat's company culture alive through the Coronavirus pandemic. The

"meows of the week" were an informal way to communicate company information as well as tips for self-care and keeping busy during furlough. 

The Coronavirus Pandemic had a worldwide impact on the recruitment industry with hiring. halted and jobs lost in every industry. 

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With a budget of £1500, and the help of a freelance copywriter, I researched, wrote and designed a 90-page salary guide for candidates and clients that gave an in-depth look at the digital recruitment industry, and the external factors at play in the world. 

Applying RedCat's brand guidelines across all channels - digital and print, I created a number of presentations and reports for both internal and external use.